About Poshmark
Poshmark is a social marketplace for fashion where anyone can buy, sell, and share their style with others.
Headquarters
Poshmark, Redwood City
Founded
2011-02-01
Industry
E-Commerce, Fashion, Marketplace, Peer to Peer
Last Funding Type
Series Unknown
Valuation
3.1
Total Funding
$153.00 million dollars
IPO Status
Delisted
Financial
Poshmark is focusing on enhancing its social marketplace platform by developing methods for multitouch attribution. This technology involves analyzing channel data to determine conversion rates across different channels, optimizing the user experience in buying, selling, and sharing fashion. The research aims to attribute user responses to multiple channels, thereby refining marketing strategies and user engagement. Poshmark's R&D efforts are concentrated on improving data-driven decision-making for channel effectiveness.
Poshmark has introduced a new tool to help sellers increase their sales and launched a paid marketing feature providing an enterprise-grade data dashboard. Additionally, Poshmark is leveraging Generation Z's interest in social retail with Posh Party LIVE, a series of virtual, themed selling events.
Poshmark has introduced a new tool to help sellers increase their sales and launched a paid marketing feature providing an enterprise-grade data dashboard. Additionally, Poshmark is leveraging Generation Z's interest in social retail with Posh Party LIVE, a series of virtual, themed selling events.
Funding Rounds
7
Number of Lead Investors
5
Total Funding Amount
$153.00 million dollars
Number of Investors
21