VideoAmp

VideoAmp, Inc. is focused on enhancing advertising efficiency through technological innovation. Their R&D efforts include the development of a symmetric data clean room to facilitate secure query generation and data analysis without third-party involvement. Additionally, they are working on cross-screen optimization techniques to improve the placement of advertising content across various devices, ensuring accurate consumer targeting. These advancements aim to optimize advertising campaigns by leveraging consumer matching probabilities and yield optimization strategies for TV and mobile devices. VideoAmp's research is geared towards refining measurement and optimization tools within the advertising ecosystem.

VideoAmp has partnered with Snap to integrate Snap's video and AR user data for advanced audience planning, and with Great American Media for audience measurement and currency solutions. Additionally, VideoAmp's measurement and identity resolution tools have been integrated into Yahoo's DSP to enhance targeting and measurement across TV and digital platforms.