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FullStory

Valuation $4B

About FullStory

FullStory develops a digital experience intelligence platform designed to capture customer experience data.
Headquarters FullStory, Atlanta
Founded 2014-01-01
Industry Analytics, Business Intelligence, CRM, SaaS
Last Funding Type Series Unknown
Valuation 4
Total Funding $197.20 million dollars
IPO Status Private

Financial

FullStory focuses on enhancing user interface (UI) interaction analysis and privacy protection. They develop methods for evaluating UI mutations and user interactions, capturing session data across native applications. Their R&D includes generating engagement heatmaps and synchronized playback of UI events with console data. They also prioritize user privacy by whitelisting UI elements during data collection and session playback. FullStory's research encompasses UI structural clustering for improved analysis and retrieval, and network latency detection to refine UI development tools.

FullStory has launched a new platform aimed at enhancing AI applications by providing customer behavioral data as a standalone source. Additionally, the company introduced Data Direct, a solution designed to sync AI-ready behavioral data, facilitating enterprise AI initiatives.
Funding Rounds 7
Number of Lead Investors 5
Total Funding Amount  $197.20 million dollars
Number of Investors 8

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