Impossible (Food Products)

Valuation $28B

About Impossible (Food Products)

Impossible Foods focuses on developing plant-based substitutes for meat, dairy, and fish products.
Headquarters Impossible (Food Products), Redwood City
Founded 2011-01-01
Industry Food and Beverage, Food Processing, Nutrition, Organic Food, Plant-Based Foods
Last Funding Type Series H
Valuation 28
Total Funding $1.90 billion dollars
IPO Status Private

Financial

Impossible Foods may be growing as evidenced by the introduction of its best-selling Impossible Chicken at Whole Foods Market, which indicates an expansion of its product availability in major retail outlets. Additionally, the company has partnered with the US Army Central to provide plant-based options to overseas troops, demonstrating an extension of its market reach. Furthermore, Impossible Foods has rolled out a revamped brand identity and new packaging, which suggests investment in marketing and brand differentiation in the competitive plant-based food industry.
Impossible Foods has launched a new marketing campaign featuring its refreshed brand identity, targeting meat-eating consumers. The company is also expanding its product line by introducing Impossible Chicken From Plants to select Whole Foods Market locations in the US. Additionally, a competitive eater has been banned from a major hot dog eating contest due to his endorsement of Impossible Foods' plant-based products.
Funding Rounds 12
Number of Lead Investors 8
Total Funding Amount  $1.90 billion dollars
Number of Investors 56

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