iSpot.tv

Valuation $2B

About iSpot.tv

iSpot.tv provides real-time TV ad data and analytics by connecting TV impressions to business outcomes for major TV advertisers.
Headquarters iSpot.tv, Bellevue
Founded 2012-04-16
Industry Advertising, Analytics, Brand Marketing, Digital Marketing, Information Technology, Market Research, Marketing, Real Time, Software, Test and Measurement
Last Funding Type Private Equity
Valuation 2
Total Funding $382.80 million dollars
IPO Status Private

Financial

iSpot.tv may be growing as it operates in the advertising and analytics industry, which has shown an increase in TV ad reach, minutes, and airings in 2023 despite industry challenges. The company's relevance is further underscored by the discussion of Nielsen competitors in 2024, suggesting that the market for TV ad data and analytics is competitive and evolving. The mention of industry growth and the competitive landscape implies that iSpot.tv is part of a sector that is experiencing expansion and increased demand for its services.

iSpot.tv is focused on developing systems for real-time TV ad data analytics. One area of research involves a method for continuous play quantification, which includes receiving device status and content impression feeds to analyze TV impressions. Another area involves providing recommendations for advertisement campaigns through a campaign outcome index provision engine, which helps adjust campaigns based on real-time data. These developments aim to enhance the connection between TV impressions and business outcomes for advertisers.

Funding Rounds 5
Number of Lead Investors 3
Total Funding Amount  $382.80 million dollars
Number of Investors 12

Related Angels

David Hehman
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Howard Love
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