About iSpot.tv
iSpot.tv provides real-time TV ad data and analytics by connecting TV impressions to business outcomes for major TV advertisers.
Headquarters
iSpot.tv, Bellevue
Founded
2012-04-16
Industry
Advertising, Analytics, Brand Marketing, Digital Marketing, Information Technology, Market Research, Marketing, Real Time, Software, Test and Measurement
Last Funding Type
Private Equity
Valuation
2
Total Funding
$382.80 million dollars
IPO Status
Private
Financial
iSpot.tv is focused on developing systems for real-time TV ad data analytics. One area of research involves a method for continuous play quantification, which includes receiving device status and content impression feeds to analyze TV impressions. Another area involves providing recommendations for advertisement campaigns through a campaign outcome index provision engine, which helps adjust campaigns based on real-time data. These developments aim to enhance the connection between TV impressions and business outcomes for advertisers.
Funding Rounds
5
Number of Lead Investors
3
Total Funding Amount
$382.80 million dollars
Number of Investors
12