Just Egg

Valuation $8B

About Just Egg

JUST Egg is a food manufacturing company that provides a wide range of egg products made from plants.
Headquarters Just Egg, Alameda
Founded 2011-01-01
Industry Food and Beverage, Manufacturing, Recipes
Last Funding Type Series F
Valuation 8
IPO Status Private

Financial

JUST Egg may be growing as evidenced by the significant growth in the number of colleges and universities that are menuing its products. This expansion into the educational sector indicates an increase in demand and market penetration. The company's focus on college students as a target demographic suggests a strategic approach to capturing a younger, potentially more health-conscious and environmentally-aware audience. The articles do not provide specific financial numbers, but the reported sales boom on college campuses serves as a qualitative indicator of growth.

JUST Egg is focused on developing plant-based egg alternatives using pulse-derived proteins with reduced volatile organic compounds, enhancing the sensory profile. They are innovating methods to produce functional mung and adzuki bean protein isolates tailored for various food applications. Their research includes optimizing the texture of plant proteins by controlling the ratio of native to denatured proteins. Additionally, they are advancing techniques for high throughput foam analysis, crucial for mimicking egg white properties. Each R&D effort contributes to creating versatile, plant-based egg products.

JUST Egg has launched its newest formulation in the US, claiming it is the most significant advancement in flavor, texture, and functionality. The company has released the fifth iteration of its plant-based egg substitute, featuring an updated formulation.
Funding Rounds 3
Number of Investors 3

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