Bobby Goodlatte

Bobby Goodlatte is a managing partner at Form Capital Ventures. He was the co-founder and CEO of Openvote. He is a Resident Designer at Greylock Partners. Bobby works with the consumer investment team to find and invest in early-stage companies and then supports those companies in design initiatives, from prototyping to hiring designers. Bobby has been an angel investor in more than 20 startups. He began his career as a product designer at Facebook, where he led design development for User Growth (2008-2010), Facebook Chat (2008) and Facebook Photos (2011-2012). His work on user growth mechanics in 2008 significantly increased Facebook user registration and retention rates. He has spoken on the topic of growth mechanics at several international design conferences. Bobby’s investments include Coinbase, Artsy, FlightCar and Samovar Tea. He spent four years at Facebook where he worked on user growth, Facebook Chat and Facebook Photos. His work on user growth mechanics has significantly increased Facebook user registration and retention rates, and he is a frequent speaker on growth mechanics and design. He graduated from Duke University in 2008, where he majored in Computer Science. He is an angel investor.

Co-Founder & Managing Partner at Form Capital Miami, Florida, United States

Professional Summary

Seasoned venture capitalist, early-stage investor, and product designer with extensive experience in technology and startup ecosystems. Early investor in Coinbase with participation in Series A, C, and E rounds. Former Facebook product designer who played a pivotal role in user growth and core features. Currently leading Form Capital, focusing on early-stage investments and company building.

Experience

Managing Partner | Form Capital

https://www.formcapital.com/ 

April 2020 – Present

• Co-founded and leading venture capital firm focused on early-stage investments
• Identifying and investing in promising technology startups
• Supporting portfolio companies with strategic guidance and operational expertise

Investor | Coinbase

https://www.coinbase.com/ 

January 2013 – Present

• Early investor participating in Series A, C, and E funding rounds
• Contributed to the company’s growth from early stages to successful public listing
• Demonstrated strong ability to identify and invest in transformative technology companies

Designer in Residence | Greylock Partners

https://greylock.com/ 

2014 – 2015 Menlo Park, California

• Collaborated with consumer investing team to identify and evaluate early-stage investment opportunities
• Provided design expertise and consultation to portfolio companies
• Supported companies with design initiatives from prototyping to recruitment

Product Designer | Facebook

https://www.facebook.com/ 

2008 – 2012 Palo Alto, California

• Served as the first designer on Facebook’s user growth team
• Lead designer for Facebook Photos, one of the platform’s core features
• Implemented design strategies that significantly improved user registration and retention rates
• Designed and launched Facebook Chat feature

Education

Duke University Bachelor’s Degree in Computer Science (2008)

Bobby Goodlatte Investment Portfolio

1. Basedash
   • Deal Date: May 17, 2023
   • Deal Type: Seed Round
   • Industry: Database Software
   • Stage: Generating Revenue
2. Zurp
   • Deal Date: January 24, 2023
   • Industry: Other Services (B2C Non-Financial)
   • Stage: Out of Business
3. Expo
   • Deal Date: January 1, 2022
   • Industry: Business/Productivity Software
   • Stage: Generating Revenue
4. Snazzy
   • Deal Date: December 8, 2021
   • Industry: Clinics/Outpatient Services
   • Stage: Generating Revenue
5. XMTP
   • Deal Date: September 2, 2021
   • Industry: Communication Software
   • Stage: Generating Revenue
6. ODF
   • Deal Date: April 8, 2021
   • Industry: Consulting Services (B2B)
   • Stage: Generating Revenue
7. Linear
   • Deal Date: December 8, 2020
   • Industry: Business/Productivity Software
   • Stage: Generating Revenue
8. Hodinkee
   • Deal Date: December 2, 2020
   • Industry: Information Services (B2C)
   • Stage: Generating Revenue
9. Bitski
   • Deal Date: July 30, 2020
   • Deal Type: Seed Round
   • Industry: Financial Software
   • Stage: Generating Revenue
10. Onyolo
    • Deal Date: February 28, 2020
    • Deal Type: Early Stage VC
    • Industry: Social/Platform Software
    • Stage: Out of Business

Skills

• Venture Capital
• Product Design
• User Growth
• Angel Investing
• Strategic Investment
• Company Building
• UI/UX Design
• Technology Strategy

Achievements

• An early investor in Coinbase, participating in multiple funding rounds
• Pioneered design strategies at Facebook that substantially boosted registration and retention rates
• Speaker at international design conferences on growth mechanics
• Built investment portfolio of 20+ startup companies
• Co-founded Openvote, serving as CEO

Additional Information

• 2,039 followers on LinkedIn
• 500+ professional connections
• Based in Miami, Florida