Jonas Nordlander

Jonas Nordlander is co-founder of Otiva. He is also a board member of Min Doktor. He holds a master’s degree in economics from Uppsala University.

Internet Entrepreneur & Investor | Founder at Otiva Stockholm County, Sweden

Summary

Accomplished internet entrepreneur with extensive experience in founding and scaling successful online businesses across Sweden, Russia, CIS, and the MENA region. Co-founded and led Avito.ru to a successful $4B exit to Naspers in 2019. Currently investing through Otiva.se, managing a portfolio of 20+ companies. Specialized in building and managing online businesses from inception through growth and successful exits.

Professional Experience

Business Owner – Otiva

January 2019 – Present

• Managing investment portfolio of 20+ companies through Otiva.se
• Focus on early-stage technology investments and digital ventures
• Key investments include Cellcolabs, Favo, Hästnet, Pet Media Group, and Glue Home

Executive Director & MD – Avito Russia

January 2014 – February 2019

• Led company to become Russia’s largest classifieds platform
• Managed a team of 950+ professionals across Moscow and St. Petersburg
• Achieved over 30M unique monthly visitors and 12B page views
• Drove company to 200M+ USD in profits with 30% YoY growth
• Ranked among the top 10 best employers in Russia (AON Hewitt survey 2015)

CEO & Co-Founder – Avito.ru

https://www.avito.ru/ 

November 2007 – February 2019

• Co-founded and built Russia’s leading classified site
• Scaled platform to become third-largest online classified globally
• Established market leadership in key verticals: Auto, Real Estate, Jobs, Services
• Successfully exited through $4B trade sale to Naspers
• Built from a single room to 950+ employee operation

COO – eBay Sweden

2006 – 2007

• Headed eBay Sweden operations following Tradera acquisition
• Managed transition and integration with eBay systems
• Facilitated smooth operational handover post-acquisition

Managing Director/CEO – Tradera.com

https://www.tradera.com/ 

September 2002 – March 2006

• First employee and non-family shareholder
• Led company transformation from niche jewelry/antiques to top 5 Swedish e-commerce site
• Orchestrated successful exit through $65M sale to eBay

Jonas Nordlander’s investments 

1. Cellcolabs
   • Deal Date: March 5, 2024
   • Deal Type: Early Stage VC
   • Industry: Biotechnology
   • Stage: Generating Revenue
2. Favo (Restaurants and Bars)
   • Deal Date: December 31, 2020
   • Industry: Restaurants and Bars
   • Stage: Generating Revenue
3. Hästnet
   • Deal Date: August 27, 2019
   • Industry: Other Commercial Services
   • Stage: Profitable
4. Pet Media Group
   • Deal Date: August 15, 2019
   • Industry: Information Services (B2C)
   • Stage: Generating Revenue
5. Glue Home
   • Deal Date: June 23, 2019
   • Industry: Electronics (B2C)
   • Stage: Generating Revenue
6. Werlabs
   • Deal Date: December 22, 2018
   • Industry: Laboratory Services (Healthcare)
   • Stage: Generating Revenue
7. Tiptapp
   • Deal Date: December 20, 2018
   • Industry: Logistics
   • Stage: Generating Revenue
8. Challengermode
   • Deal Date: May 25, 2018
   • Industry: Entertainment Software
   • Stage: Generating Revenue
9. Tiptapp (Earlier Round)
   • Deal Date: June 29, 2017
   • Deal Type: Early Stage VC
   • Industry: Logistics
   • Stage: Generating Revenue
10. Min Doktor
    • Deal Date: May 17, 2017
    • Deal Type: Early Stage VC
    • Industry: Clinics/Outpatient Services
    • Stage: Generating Revenue

Education

• Maastricht University Finance & Marketing (1998 – 1999)
• Uppsala University MSc, Economics (1994 – 1999)

Core Competencies

• E-commerce Leadership
• Business Strategy
• Online Marketplace Development
• M&A and Exit Strategy
• International Business Operations
• Team Building & Management
• Digital Transformation
• Investment Management

Contact Information

• Stockholm County, Sweden

– LinkedIn Connections: 500+

– Professional Followers: 2,592