About Impossible (Food Products)
Impossible Foods focuses on developing plant-based substitutes for meat, dairy, and fish products.
Headquarters
Impossible (Food Products), Redwood City
Founded
2011-01-01
Industry
Food and Beverage, Food Processing, Nutrition, Organic Food, Plant-Based Foods
Last Funding Type
Series H
Valuation
28
Total Funding
$1.90 billion dollars
IPO Status
Private
Financial
Impossible Foods has launched a new marketing campaign featuring its refreshed brand identity, targeting meat-eating consumers. The company is also expanding its product line by introducing Impossible Chicken From Plants to select Whole Foods Market locations in the US. Additionally, a competitive eater has been banned from a major hot dog eating contest due to his endorsement of Impossible Foods' plant-based products.
Funding Rounds
12
Number of Lead Investors
8
Total Funding Amount
$1.90 billion dollars
Number of Investors
56
Impossible (Food Products) vs. Other Decacorns
| Company | Valuation | Total Funding | Funding Rounds |
|---|---|---|---|
| Impossible (Food Products) | $28B | $1.90B | 12 |
| Nature�s Fynd | $2B | $509.56M | 6 |
| Athletic Greens | $1B | $115.00M | 2 |
| Rebel Foods | $1B | $787.55M | 27 |
| Misfits Market | $2B | $526.50M | 6 |
| Just Egg | $8B | - | 3 |
| UPSIDE Foods | $4B | $581.00M | 7 |
| Swiggy | $10.3B | $3.79B | 19 |
| Plenty | $3B | $961.00M | 8 |
| Kitopi | $2B | $804.00M | 6 |
| Rappi | $16B | $2.34B | 19 |
| Deliveroo | $10.5B | $1.71B | 13 |
| Choco | $4B | $336.27M | 7 |
| Drizly | $1B | $119.56M | 9 |
| Beyond Meat | $1.5B | $158.05M | 15 |
| Blue Apron | $1.9B | $422.50M | 11 |
| GrubMarket | $20B | $499.10M | 8 |
| Daily Harvest | $7B | $120.00M | 6 |
| Apeel Sciences | $2B | $719.06M | 12 |
| Noom | $15B | $658.92M | 10 |
| ezCater | $2B | $420.79M | 11 |
| Slice | $1B | $125.00M | 6 |
Growth Trends & Market Impact
Impossible Foods may be growing as evidenced by the introduction of its best-selling Impossible Chicken at Whole Foods Market, which indicates an expansion of its product availability in major retail outlets. Additionally, the company has partnered with the US Army Central to provide plant-based options to overseas troops, demonstrating an extension of its market reach. Furthermore, Impossible Foods has rolled out a revamped brand identity and new packaging, which suggests investment in marketing and brand differentiation in the competitive plant-based food industry.
Investment history
| Round number | date | Post-round evaluation | investors |
|---|---|---|---|
| №1 | 23.11.2021 | $500.00 million dollars |
Mirae Asset |
| №2 | 01.10.2020 | $500.00 million dollars | |
| №3 | 13.08.2020 | $200.00 million dollars |
Coatue |
| №4 | 16.03.2020 | $500.00 million dollars |
Mirae Asset |
| №5 | 01.05.2019 | $300.00 million dollars |
Horizons Ventures Temasek Holdings |
| №6 | 03.04.2018 | $114.00 million dollars |
Sailing Capital Temasek Holdings |
| №7 | 01.08.2017 | $100.00 million dollars |
Temasek Holdings |
| №8 | 30.09.2015 | $108.00 million dollars |
UBS |
| №9 | 27.06.2014 | $40.00 million dollars | |
| №10 | 17.07.2013 | $25.00 million dollars |
Bill Gates Khosla Ventures |